MACFIE ARCHITECTURE x Top 5 Guide: Why Concept Design Matters

At Macfie Architecture, we approach the majority of projects in two clear phases: concept design followed by developed design. This structure is intentional — it gives clients clarity, control and confidence before moving into the more detailed and costly stages of a project.

1. Concept Design Allows Ideas, Budgets and Priorities to Align

The concept phase is where the overall design is established and tested. We create a detailed 3D CAD model of the proposal, allowing clients to clearly understand the scale, layout and feel of their future home.

At this stage, the design can be modified and refined until both the architectural outcome and the budget feel right.

Builders are also able to provide top-line cost estimates from the concept design, giving clients realistic cost guidance early in the process.

2. It Enables Phased Renovation Planning

A well-considered concept design allows a project to be broken into logical, well-planned stages if budgets don’t allow for a full build immediately. Rather than making ad-hoc changes over time, the overall vision is established upfront, ensuring each phase contributes to a cohesive long-term outcome.

This approach gives clients flexibility, while protecting the integrity of the original design.

3. It Provides Cost Certainty Before Moving Into Detailed Work

The developed design phase is highly intricate. It involves resolving construction details, consultant coordination and documentation for council approvals. Changes made at this stage take considerable time — and therefore incur additional cost.

Resolving key decisions during the concept phase helps avoid unnecessary rework later.

4. It Allows You to Lock in the Right Builder Early

A resolved concept design enables clients to engage their preferred builder earlier. As the developed design progresses and council permissions are issued, the builder can refine pricing and programming, allowing construction to begin promptly once approvals are granted.

This continuity often results in smoother delivery and fewer delays.

5. Developed Design Becomes a Refinement, Not a Rethink

When the concept design is done well, the developed design phase becomes a process of refinement rather than revision. The core ideas are agreed, budgets are understood, and decisions are made with confidence — leading to a more efficient process and a more resolved final outcome.

If you are considering renovating or building new, contact us for your complimentary consultation.